I learned a new word this weekend. Retronym. For me, learning new words is simultaneously exciting and depressing; exciting because it’s something new, but depressing because it serves to remind me of how much I don’t know. If my vocabulary were to be measurable and I turned out to have a 60,000 word lexicon, you can bet your life I’d be miserable that it wasn’t 60,001. And if I learned a new word, I’d be equally bummed that I didn’t have 60,002.
My psychological issues aside, the word retronym is also fascinating to me because it serves to describe a phenomenon that we all know and use but without actually knowing the word to describe it!
Back in the 1970’s, when phones were not smart and coffee was not decaffeinated, clever inventors at the Hamilton Watch Company designed a new timepiece that eschewed such primitive things as “hands” and “winders” in favor of a using something called light-emitting diodes that would light up and show numbers. Imagine that – actual light-up numbers! So instead of learning that “the little hand is between the 2 and the 3, and the big hand is on the 30, so it must be two-thirty,” you just saw a 2 and a 30 and said. Two-thirty.” Brilliant!
This became the first ever digital watch. and it was called that to distinguish it from the original watch. But the next thing to happen was the use of the new compound analog watch as a way of being more specific about the difference between the two timepieces. Analog watch thus becomes an example of a retronym; a word that the Oxford English Dictionary defines as, “a neologism created for an existing object or concept because the exact meaning of the original term used for it has become ambiguous.” Clearly there was no need for this word prior to its coinage because all we had was a watch . Digital watches became cheaper and cooler to the point that it was pretty naff  not to have one.
Of course, like all such fashion accessories, they eventually became so ubiquitous that folks began to stop wearing them in favor of analog watches – what we used to call watches but can now also be called analog watches to distinguish them from digital. I for one love my Accurist MS832Y Chronograph and always recommend that a dude should have at least one real watch in his collection of fashion accessories.
But now we have the smart watch. Here’s another retronym we now need because it contrasts with the previous stupid watches; you know, the ones that only tell you the time – duh!
In general, technological advances are a spur to the creation of retronyms. I have a wired headset and a bluetooth headset (I used to just have a headset) to listen to music from my wireless radio or my satellite radio (we used to have radios); I see both American football on TV and European football (because we used to just have football until the Americans decided to use it for their version of rugby with padding), and get calls on my landline phone as well as my cell phone (all phones were landlines 40 years ago); and I prefer to read paper books (thought more people now read e-books) and avoid non-alcoholic beer (because we all used to drink just a beer). Fortunately we don’t yet have a retronym for non-alcoholic beer as there seems to be no ambiguity about it.
As you can see, a retronym is typically a compound noun where the original noun is preceded by an adjective or noun that modifies it. The word e-book is a step ahead of other retronyms in that the full form, electronic book, has quickly been shortened to the e– prefix , as have many other electronic devices such as the e-cigarette, e-mail, and perhaps e-learning. However, only e-mail seems to have gained any real traction as a “real” word, with hopeful monsters such as e-zine, e-banking, and e-reader still left struggling for acceptance.
Just for completeness, the original word from which a retronym is derived can be called a protonym. So e-book is the new word (or neologism), paper book is the retronym, and book is the protonym. Similarly ballpoint pen was a new word, with the retronym being fountain pen, and pen the protonym.
Learning a retronym is also another lesson in aging. Most frequently, the retronym represents something that is on the way out or outmoded. I guess that’s why I cling so dearly to my paper books.
 The first watches were designed to be carried on a chain and kept in a pocket. Then when a watch was designed to be worn of the wrist, we suddenly found we had a wristwatch and a pocket watch. But in this specific case, eventually the word wrist was dropped from the new word, leaving us with a watch and a pocket watch. The word watch was originally a protonym for a timepiece you kept in your pocket, but it became a protonym for a timepiece you have on your wrist. Essentially, it changed its meaning. So we didn’t see the new word *digital wristwatch versus *analog wristwatch but digital watch and analog watch. Well, at least I find that interesting 😉
 The British English word naff is relatively recent (1960s) but of uncertain origin. It means, “unfashionable, vulgar; lacking in style, inept; worthless, faulty.” The phrases “Naff off” or “Naff all” are euphemisms for “Fuck off” and “Fuck all” and may be a nod toward one suggested origin of naff as being Polari slang for “Normal As Fuck,” but this is hard to substantiate. And Polari is “A form of slang incorporating Italianate words, rhyming slang, cant terms, and other elements of vocabulary, which originated in England in the 18th and 19th centuries as a kind of secret language within various groups, including sailors, vagrants, circus people, entertainers, etc.” It was used extensively by the gay community of London in the 1950s and 1960s but has pretty much faded out now.
 The modern e-prefix is a shortened form of the word electronic. The older e-prefix (as in eject, egress, eviscerate) comes from Latin and means “out of,” “from,” “without,” or “former.”
Love it! Thanks for continuously making me smarter! I think I need to buy myself an Apple Watch now…for linguistic research purposes of course…
This is quite interesting. A lot of people certainly do not know the meaning of “retronym” even though they use this in their daily conversations. Now, they do. Thanks for sharing.